The Surprising Results
There are amazing business lessons to be learned from the surprising results of the US Election 2016. President-elect Donald J. Trump defied all expectations from the very start of his campaign. They said he would never win the primaries – but he did. They said he would never climb in the polls – but he did. They said he would never win the election – AND THEN HE DID!
It’s All About Targeting
How on earth did this happen?
I believe that this win has much to do with target marketing. Trump went after the white vote by focusing on a core group that has not been spoken to in a long time. He did not try to pander to the minorities and he did not try to please everyone; on the contrary, he insulted many people along the way. However, by honing in on one specific target group, winning them over and getting them out to vote, he managed to secure himself the presidency of the United States.
So what is the business lesson here?
I am not telling you to insult people in order to be successful as I do not believe that negativity is a proper path to success. However, as a business owner you must realize that not everyone is going to love you. Pick what you stand for and make it something good, then go out and sell only to the people who it is right for – there is no need to try make it work for everyone. Go after your specific target only, win them over and make them love you.
Don’t worry about the rest because apparently you can have half the country really, really hate you and you can still be wildly successful.