Post-Holiday Season 2016
Now that the intense holiday season is over, this is a great time to do some strategic development. What worked well for your business? What went wrong and how can you do better next time?
Break down your holiday business efforts into their moving parts and analyze each piece separately. If something went well, work out what it was that made it successful so that you can repeat it and build on that success. If it didn’t work out the way you anticipated, try to figure out what’s broken and strategize on how to fix it going forward.
Keep in mind that all strategic development starts with a solid goal, then your best educated guess, based on industry business wisdom that will get you to that goal, and a follow-up assessment to see what worked/what didn’t in order to adapt for the future. It’s comforting to keep in mind that even the big guys get it wrong sometimes. Samsung’s Galaxy 7 fiasco, Target’s Canada fail and Coke’s uninspiring new packaging shows us that even the best can make mistakes.
As a small business, you can’t afford big mistakes. It’s OK to go slow, just one step at a time when trying something new. When it works, figure out what worked so you can repeat it. When it doesn’t, don’t just scrap it! Take it apart to see exactly which piece didn’t quite fit and change each part to make it work. There are no magical methods; just work through each part slowly until you have everything running smoothly.