Getting the Right Clients
An important question for service business owners to ask is not just, “How do I get clients?”, but, “How do I get the right clients?” or “How do I avoid nightmare clients?”
The wrong clients will drain you of energy and money (even if they do pay) whereas the right ones will invigorate you, pay well and often refer you new business.
So how can you differentiate before ending up with nightmare clients?
One good tool is to use client filters. Once you can internally identify your best clients, you create a “filter” or “test” before you start working with them.
A standard example of a client filter is a free initial consultation or introductory session. This is as much a gift to the client as it is to you, the service provider. You get to see the type of client you are dealing with before you sign a contract with them. Do you like to deal with clients who talk a LOT, send long emails frequently and expect quick responses? You’ll see that early on in your interaction with them.
On the other hand, some clients are MIAs. The type of clients that reach out to you then disappear, follow-up, then disappear again. You can safely assume that they will continue this pattern throughout your work together. If that doesn’t bother you, and you are laid back and feel you can help them whenever they do show up, that’s great. But if not, consider yourself forewarned.
Don’t forget, Business Owners Privilege gives you the right to decide who to work with. You might argue that you have to take all clients because you need the money and cannot afford to turn people away. But keep in mind that you will lose money by taking clients and customers who are not the right match for you.
We are going to discuss more filtration strategies in our free webinar tomorrow, along with other great tips to help you make more money with less headache. Click here to sign up or to learn more.