Work With Your Strength
Welcome to busy season! Everyone is out buying, so let’s make sure they’re going to be buying from you.
What is the best way to give your business the boost that it needs at this auspicious time?
Work from your place of strength. Take a good look at your business and figure out where you are already strong.
Is it in a specific market? Work on reaching even more of that market.
Do you have one product that is a best seller? Put more effort into promoting that product.
Do you have a certain sales channel that generates a lot of leads? Work on optimizing that channel and increasing the number of conversions.
Trying something new at this stage is a waste. As a small business, you only have enough energy to concentrate fully on one area. You risk losing out on holiday season sales during this busy season by either going for a new market, pushing a less popular product, promoting your business on a new channel or diving into any other unfamiliar territory if your new ideas are unsuccessful.
At this time, we recommend not trying something new. Capitalize on what you know is already working and bump it up to the next level.