Go Viral on LinkedIn
The secret to going viral on social media is learning the rules of each platform. Each one is a separate business entity has different rules for how they spread your name and message, according to how they earn their money.
Today we’re going to focus on a platform that has made a HUGE comeback in the past few months by upgrading their home feed. If you learn the rules of the game on LinkedIn, it’s pretty easy to get widespread recognition, and even go viral!
So, how does it work?
Going viral means that LinkedIn is showing your post to thousands of people that you don’t know, and have never heard of you.
Why would they do that?
They want money!
LinkedIn earns money from advertisers when people scroll through their feed. If the content that you are posting keeps people scrolling, then they will show your posts to more people. It’s important to realize it’s not about what you post or even your network size – it’s about how much money you can make for LinkedIn.
Let’s take a look at 3 tools that will help you go viral on LinkedIn just like we did:
1. No Links
The first thing to know is that because LinkedIn wants to keep users in the feed, they will deprioritize any post that sends visitors to an external link. They not only want to keep users on their site, but they specifically want all visitors to keep scrolling down their feed, so even posts with a link to a LinkedIn article will be penalized.
2. “See More” Magic
The next thing that you can do to help LinkedIn keep users on their site is to write engaging posts. How does LinkedIn know that your post is interesting for the masses? By registering the number of people who click the “See More” link. You need to set up your posts to encourage people to click on that “See More” by using interesting headlines and leveraging spacing.
3. Go Viral!
Once LinkedIn sees that people are clicking on your post, they will show it to more people. If your connections go on to engage further with your post by liking or commenting on it, LinkedIn will see that it is keeping people in the feed and will then show it to your second degree connections. Once THEY like or follow, it goes on to display to their connections, then their connections…. until you reach 39,000+ views and beyond!
Now that you have a basic understanding of how LinkedIn works and why, you can improve your LinkedIn strategy and attract more clients for your business.