If you haven’t noticed, the world moves really quickly these days. What was hot and exciting this week is often old news by next week. News tidbits travel literally at the speed of light with things coming up and disappearing in a matter of minutes to hours. While it is impossible for a small business to keep up at this rapid pace, it’s a good idea to check in at least once a month if you can make your marketing more timely and relevant to your audience.
What season is it? What holidays are coming up? Is there a new craze going on in the world (yes, like Pokemon go)? A new update in your industry? Something specific happening in your target market that might be relevant right now?
Add that relevance in to all your marketing communications, whether via social media, marketing emails, or your general print advertisements. Here’s how one of our clients used the latest craze of Pokemon Go to up their relevance and engagement.
Marketing Case Study: Pokemon Go Campaign
Our client T capitalized on the craze within a week of Pokemon Go’s viral launch. They created five different memes with Pokemon characters dressed up and their logo on it. We saw a huge increase in engagement with posts on Facebook and Twitter getting thousands of likes and shares. Memes even made it viral into closed WhatsApp groups that cycled back to our staff! We also ran a raffle video campaign asking people to find a hidden Pokemon on the website with a free membership prize for the winner. The results were 500% higher than any campaign run previously.
What made this campaign so successful?
It was timely and relevant as people wanted to hear and see more about Pokemon Go since it was on the general consciousness of the world. For this reason, it touched people in a way that no other campaign had in the past.
Want some one-on-one advice on how to integrate this concept into your business? Click here to schedule a free talk to see how we can help make your marketing strategy more relevant.
What changes can you make to your marketing campaign today to make it more relevant and bring in a new group of leads?