about us top-2

our mission

Strand Consulting exists to help small business owners and non-profit managers make more money with less headache by offering low-cost integrated soultions for strategy, marketing, human resources and operations.

who we are


Strand Consulting exists to help you make money using the skills, abilities and resources available to you right now. Whether you currently run a business or non-profit, or are ready to get started on your dream business idea, Strand Consulting is here to help you.

Strand Consulting works with you on your business' insides, like financial management and internal organization, as well as reaching your clients and customers with marketing. Our uniquness is working with you on the total package, so that your financial goals are met through your marketing and strategic applications. This fully integrative approach allows minimal investment to make you both professional and profitable.


our team

estie pictEstie Rand
Founder & Consultant

Estie Rand has been helping helping small, medium and large businesses improve on minimal budgets for over 13 years. A graduate of Baruch College Zicklin School of Business in New York, Estie is also a Certified Professional Coach. After spending many years finding fulfillment in the non-profit industry, Estie founded Strand Consulting to bring her skills of doing more with less to small business owners. Estie now enjoys every minute of her work helping others reach their earning potential, maximizing themselves, their time and of course, their profits.




5D3 3004 350x233Ruchama Elzas

Ruchama came to Strand Consulting as our amazing do-it-all administrator. A master at taking care of all things behind the scenes, most clients are amazed at how their logistics fall into place her hands. A natural organizer, Ruchama's background in accounting and project management make her the perfect fit to manage the financial, organizational and database needs of our clients.




LM headshotLauren Mann
Graphic Design

Lauren Mann enjoys using her natural artistic talent and professional training to help business owners turn a mass of information into something clear and easy to understand while being aesthetically pleasing. With over 13 years experience, a formal graphic design study program under her belt, and her own private Graphic Design company, Lauren joins the Strand Consulting team to help our clients ideas & campaigns come to life in a visually appealing way.




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Hadassah Levy
Social Media Strategist

Hadassah Levy is our digital mastermind, specializing in social media strategy and execution, search engine optimization and web content writing.





RachelGroskopf 200x133Rachel Groskopf

Strand Consulting's resident wordsmith, Rachel is a Branding Strategist and content marketing queen with a background in public relations. She specializes in helping companies tell their stories, strengthen their brand identity and build relationships with their target markets online.




yael pictYael Knochen
Graphic Design

Yael Knochen has been designing for print and web for over 15 years in 3 languages and loving every minute of it! Fluent in English, Hebrew and Spanish, Yael has a rare combination of both creativity and professionalism that makes working with her a pleasure. Her unique design and branding talent makes her work a success for each client's individual needs. We are very excited to have Yael on our team and offer our clients a one-stop-shop to create successful marketing and branding, in alignment with their business strategy.




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Deena Malka Adler
Data Input & Analysis

Deena Malka comes to us with over 10 years of experience in complex data entry and analysis. With certifications and training in QuickBooks and all Microsoft office programs, Deena’s unique ability to work with complex technical information in an analytical way makes her a great addition to the team.





Gary 2015 169x300 118x210Gary Brown

At the age of 17, Gary Brown worked as a telemarketer in the evenings, cold calling people at home at London (B2C) as they were trying to relax. After university, Gary entered the workforce - working in sales for various companies, this time calling other companies (B2B) and became a Business Development Manager. Over the years, Gary realized that there was a problem with how companies structured their sales. "I decided it was time to educate business owners about the different stages of the sales process so they could get better results." As a result, Gary bring a very different and systematic approach to sales which generates more revenues and new clients.