The Perfect Logo: More Than Just a Pretty Picture
Are you one of those people who feel that without a proper logo, you don’t have a real business? In a sense, this attitude is true, but it is not the logo that makes the business. Rather, it is the unique brand of who you are and what you and your business offer. You are not a real business unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you and only once you have determined that, can you create your logo as the graphical presentation of that brand… but not before.
Therefore, in order to create a proper logo, we recommend you follow this four-step process:
1. Know Who You Are
Determine what your business is about and what makes it different than the competition.
2. Choose a “Look”
Go and search for images of logos that you like, that are relevant to your industry. Pick out not only full imagery, but aspects of various logos that you like such as colors, vector images and font styles that you would potentially integrate. Google Images is a great tool to use for this step.
3. Get Started!
Keep in mind that you are aiming to be “one-of-and-a-little-different”. You want to stand out from the crowd, but you still want to look like you are part of the crowd. If you are an insurance agency, you don’t want to look like a day care center and vice versa. You want your logo to look like it is part of your industry, but to be unique within that industry.
4. Be Consistent
Now take a good look at your logo and make sure that it reflects your internal brand. It may help to get an outsider’s opinion here as once you are “in it”, you will have a hard time seeing your logo as an outsider yourself.
The above process is necessary whether you are just getting started or you are doing a re-branding for your business. Overall, it is crucial that you keep in mind that it’s insides first, then outsides, for that lasting brand impression.